Orchard - Customer Strategy & Digital Transformation Director
Core
Owns end-to-end customer growth strategy and digital transformation for clients, bridging experience gaps with platform and data solutions.
Role type
Senior IC Customer Strategy & Digital Transformation Director
Builds
Customer growth roadmaps, experience strategies, and martech/data platform recommendations for health and wellness brands.
Domain
Health & Wellness Marketing / Digital Transformation
Deliverable
product features
Required skills
Customer growth strategy, experience strategy design, martech and data strategy, commercial value modelling, senior client leadership, ambiguity navigation
Preferred skills
CRM and marketing automation expertise, AI and data analytics familiarity, CRO/experimentation knowledge
Technologies
HubSpot, Optimizely, Salesforce, CDPs
Responsibilities
Identify and explore new growth channels (e.g., AI/GEO visibility), shape customer journey and value proposition, advise on platform and data-layer decisions, translate targets into credible roadmaps, lead senior client relationships, collaborate with delivery teams
Seniority
Senior, hands-on IC