Lifecycle Marketing Specialist
Core
Drive user engagement, retention, and revenue growth for a sports gaming platform by managing multi-channel marketing campaigns and automated customer journeys.
Role type
Lifecycle Marketing Specialist
Builds
Automated customer journeys, targeted audience segments, and personalized communications across email, push, SMS, and in-app channels.
Domain
Sports gaming / Digital marketing
Required skills
Lifecycle marketing strategy, Braze automation, multi-channel campaign execution, copywriting, audience segmentation, A/B testing, data analysis, project management
Preferred skills
SQL, Segment, Snowflake, dbt, AI-powered marketing tools, Canvas Flow, Liquid templating
Technologies
Braze, Segment, SQL, Snowflake, dbt, AI tools
Responsibilities
Execute lifecycle marketing roadmap across onboarding, activation, retention, and VIP engagement; Build and maintain automated customer journeys using behavioral triggers; Develop marketing calendars aligned with major sporting events; Conduct A/B tests on messaging, creative, and segmentation; Analyze campaign performance and optimize for retention and LTV; Collaborate with growth, product, and analytics teams.
Seniority
Mid-level, hands-on IC
