Product Marketing Manager - South Bank, QLD
Core
Key interface between internal Product Owners and customer-facing teams (Sales, Marketing, PR, Account Management, Customer Success, Operations) to guide insight-led product strategy, market positioning, and messaging for core technology and service solutions.
Role type
Product Marketing Manager
Builds
Strategic product marketing plans, market launch plans, and enablement tools (messaging, collateral, whitepapers, presentations, videos, blog posts) for Corporate Brands.
Domain
Travel Management Company (TMC) solutions / B2B Software / SaaS
Deliverable
product features
Required skills
GTM strategy ownership, value proposition development, cross-channel content creation, stakeholder management, market/competitor intelligence, demand generation support, industry event representation
Preferred skills
Travel industry experience
Technologies
None stated
Responsibilities
Develop product positioning to differentiate Corporate brands; Create sales and marketing enablement tools; Plan and manage market launches of new products/services; Broadcast messages to market, organization, and partner community; Act as expert on regional market developments and competitor insights; Support brand marketing strategy and demand generation programs; Represent the company at industry events, conferences, and as a spokesperson.
Seniority
Mid-Senior (5+ years experience)