Social Media Manager (Retail)
Core
Lead integrated social media strategies and manage a team to deliver content and campaigns for multiple retail client accounts.
Role type
Senior Social Media Manager (Agency)
Builds
Social media campaigns, content strategies, and performance reports for retail clients
Domain
Digital Marketing / Social Media / Retail
Deliverable
product features
Required skills
Social media strategy, team leadership, content planning, paid media, analytics, client management, multi-platform expertise (Instagram, TikTok, Facebook, LinkedIn, X, YouTube)
Preferred skills
Experience with emerging platforms, innovative social media initiatives
Technologies
Sprout Social, Hootsuite, Metricool, Meta Business Suite, Google Analytics
Responsibilities
Lead development and execution of integrated social media strategies for multiple client accounts; Manage, mentor, and supervise the Social Media team; Oversee content planning, editorial calendars, and community management; Monitor campaign performance, analyze KPIs, and provide strategic recommendations; Prepare and present performance reports to clients; Lead client relationships and ensure high satisfaction levels.
Seniority
Senior, hands-on IC with team management