VML & Ogilvy | Social Strategy Lead, Japan
Core
Senior leadership role defining social strategy, intelligence, and platform direction for WPP Content Studio Japan clients.
Role type
Senior IC social strategy lead
Builds
Strategic social roadmaps, intelligence frameworks, and platform-native content directions for global brands in Japan
Domain
Digital marketing, social media strategy, creator economy, AI-enabled workflows
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery
Required skills
Social strategy leadership, social intelligence & listening, platform behavior analysis, creator ecosystem strategy, measurement & reporting frameworks, AI tool enablement, client stakeholder management, team mentoring
Preferred skills
Deep knowledge of Japan social culture, experience with emerging platforms, prompt engineering
Technologies
WPP.open, AI tools, social listening platforms
Responsibilities
Lead social strategy initiatives for key clients, set platform roles and content principles, translate business goals into social priorities, define creator and community strategies, establish KPI frameworks and learning loops, enable AI workflows for strategy teams, present social POVs to senior stakeholders, mentor strategy and planning talent
Seniority
Senior, hands-on IC with leadership responsibilities
