Performance Marketing Manager (B2B SaaS)
Core
Scale customer acquisition and pipeline growth for AI-powered B2B SaaS products through paid, measurable marketing programs.
Role type
Performance Marketing Manager (B2B SaaS)
Builds
Paid acquisition channels, high-converting assets, and revenue-driving campaigns for global SaaS companies.
Domain
B2B SaaS, AI-powered software
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B performance marketing, paid media management, full-funnel analytics, marketing automation, CRM management, budget forecasting, remote collaboration
Preferred skills
Large paid media budget management, ABM strategies, high-growth SaaS experience, advanced attribution reporting
Technologies
Google Ads, LinkedIn Ads, programmatic platforms, HubSpot, Marketo, Salesforce, Google Analytics, Looker, Tableau, Slack, Zoom, Asana
Responsibilities
Own and optimize paid acquisition channels (search, social, display); Plan and execute performance-driven campaigns aligned to revenue targets; Partner with Content and Product Marketing to develop high-converting assets; Manage budgets, forecasts, and ROI targets; Analyze performance data and optimize campaigns using full-funnel metrics; Test and scale new channels, audiences, and AI-driven use cases.