Field Marketing Manager, North America
Core
Develop and execute strategic marketing plans for a portfolio of key partners to drive demand generation, pipeline growth, and measurable business impact.
Role type
Field Marketing Manager (Partner Marketing)
Builds
Tailored integrated marketing plans, co-marketing initiatives, and partner enablement materials
Domain
B2B Technology / Cybersecurity / SaaS
Deliverable
product features
Required skills
Strategic partner relationship management, integrated B2B marketing strategy, campaign execution across digital and partner-led channels, MDF and budget management, performance measurement and analytics, cross-functional collaboration
Preferred skills
Experience in technology, cybersecurity, IT, or SaaS, knowledge of MSP or channel ecosystem, proficiency with Salesforce, Marketo, and ABX tools
Responsibilities
Own development and execution of annual/quarterly marketing plans for assigned strategic partners; Translate global campaigns into relevant co-marketing initiatives; Manage assigned marketing development funds and program budgets; Define success metrics and track engagement, demand, and revenue contribution; Collaborate with Channel Sales and internal teams to align priorities and deliver campaign assets
Seniority
Mid-Senior, hands-on IC