Senior CRM Manager
Core
Shape and deliver CRM Growth strategy to engage customers, reactivate inactive users, and drive retention and lifetime value through personalized communications.
Role type
Senior CRM Manager (Growth)
Builds
Customer engagement journeys, seasonal/reminder programs, and new channel initiatives (SMS, WhatsApp)
Domain
E-commerce / Gifting / Lifecycle Marketing
Deliverable
product features
Required skills
CRM strategy, customer segmentation, email marketing, SMS marketing, test-and-learn methodology, data analysis, cross-functional collaboration
Preferred skills
Predictive analytics, customer lifetime value modeling, new channel launch experience, Sailthru platform familiarity
Technologies
Email Service Providers, SMS, WhatsApp, Sailthru
Responsibilities
Own CRM reactivation strategy and win-back journeys; Plan and deliver Peak, Seasonal, and Monthly Reminder programs; Develop test-and-learn roadmaps for campaign optimization; Explore and scale new growth opportunities (WhatsApp, overlays); Own SMS channel strategy and optimization; Partner with Analytics and Data Science for measurement frameworks; Collaborate with Product, Commercial, and Marketing teams.
Seniority
Senior, hands-on IC