[UPLIVE Company] User Acquisition Marketing Manager (Sign-on Bonus)
Core
Lead and scale user acquisition for mobile games, driving millions of installs and optimizing performance across channels.
Role type
Senior User Acquisition Marketing Manager (Team Lead)
Builds
Mobile game user growth and install volume
Domain
Mobile Gaming / User Acquisition
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Mobile UA strategy, team leadership, ad network management, KPI analysis (CPI, ROAS), workflow optimization, market research
Preferred skills
Hybrid Casual or IAP-driven UA experience, deep knowledge of mobile growth stack (MMPs, mediation, SDKs, DSPs), passion for music and gaming
Technologies
Meta Ads, Google Ads, TikTok, Unity Ads, AppLovin, DSPs, MMPs, mediation, analytics, SDKs
Responsibilities
Lead and mentor a team of UA specialists, execute UA strategy across products, optimize acquisition performance via KPI analysis, build relationships with ad networks, improve UA workflows, collaborate cross-functionally, conduct market research
Seniority
Senior, hands-on IC with management responsibilities
