Paid Media Specialist
Core
Develop and execute bespoke multi-channel paid media strategies (Search, Social, Display, Video, Programmatic) for a portfolio of brands, managing campaigns up to $500k/month and driving performance results.
Role type
Senior IC Paid Media Specialist
Builds
High-performing paid media campaigns and strategic recommendations for client brands
Domain
Digital Marketing / Paid Media
Required skills
Multi-channel paid media strategy, Feed management, Campaign optimization, Data analysis, Client relationship management, Test-and-learn frameworks, AI tool adoption
Preferred skills
GA4, eCommerce platforms (Shopify), CMS tools, Data visualization, Agency experience
Technologies
Google Ads, Meta Ads, YouTube, LinkedIn, TikTok, Programmatic, Shopify, Klaviyo, GA4, IbisWorld, GWI
Responsibilities
Lead client meetings, pitches, and QBRs to translate data into actionable narratives; Develop and execute multi-channel paid media strategies aligned to business objectives; Build, manage, and optimize campaigns across various channels to hit performance targets; Design and run structured test-and-learn frameworks; Leverage first-party data and tools to sharpen strategy and inform recommendations; Stay ahead of trends and proactively introduce channel innovations; Use AI tools to enhance strategic output and efficiency.
Seniority
Mid-level, hands-on IC