Regional Field Marketing Manager, Germany
Core
Lead localized B2B marketing programs and demand generation for Building Automation and Controls products (Metasys, EasyIO Neo) across Germany and CEE, driving pipeline conversion and sales enablement.
Role type
Regional Field Marketing Manager
Builds
Localized multi-channel demand generation campaigns, sales enablement content, and event programs for the Building Automation and Controls portfolio.
Domain
B2B Industrial Marketing / Building Automation and Controls
Deliverable
product features
Required skills
B2B marketing strategy, multi-channel demand generation, campaign execution and optimization, sales funnel management, marketing automation, cross-functional collaboration, German and English fluency
Preferred skills
Experience in industrial settings, knowledge of Nordic languages
Technologies
Marketing automation tools, campaign dashboards
Responsibilities
Plan and execute multi-channel demand generation programs; build and manage campaign calendars aligned with sales priorities; localize global campaigns for regional relevance; analyze marketing funnels and optimize tactics for measurable outcomes; partner with sales teams on enablement and event execution; provide market insights to global marketing teams.
Seniority
Mid-Senior, hands-on IC
