Regional Marketing Manager - Retail
Core
Drive growth for Sensormatic Solutions' retail solutions portfolio across France, Benelux, and select European markets through data-driven B2B marketing programs.
Role type
Regional B2B Marketing Manager
Builds
Regional marketing plans, digital demand generation campaigns, localized content, and customer engagement events for retail technology solutions.
Domain
Retail Technology / B2B SaaS
Deliverable
product features
Required skills
B2B marketing strategy, digital demand generation, campaign management, event planning, agency management, budget oversight, data-driven performance analysis, cross-functional partnership
Preferred skills
Account-based marketing (ABM), marketing automation, CRM systems, digital analytics, retail industry knowledge
Technologies
Marketing automation platforms, CRM systems, digital analytics tools
Responsibilities
Develop and execute integrated regional marketing plans; Partner with sales and channel teams to accelerate growth; Plan and deliver digital demand generation campaigns; Localize global campaigns and messaging; Manage local website content and digital customer journeys; Drive customer engagement through events and thought leadership; Measure campaign effectiveness and optimize investments; Manage external agency relationships and marketing budgets; Advise regional leadership on market trends and opportunities.
Seniority
Mid-Senior, hands-on IC
