Marketing & Client Development Senior Specialist – Digital Experience, Email
Core
Execute end-to-end email marketing campaigns, build automation workflows, and manage client segmentation for a global law firm.
Role type
Senior Marketing & Client Development Specialist (Digital Experience, Email)
Builds
Scalable email marketing infrastructure and automated client nurture sequences
Domain
Legal services / Digital Marketing
Required skills
Email campaign execution, Marketing Automation Platform (MAP) management, HTML/CSS, Advanced segmentation logic, CRM/ESP proficiency, QA & Compliance oversight, A/B testing, Performance reporting, Dynamic content management, Offshore coordination
Preferred skills
Legal industry experience, Professional services experience
Technologies
Microsoft Office, iManage, MAPs, CRMs, ESPs
Responsibilities
Execute end-to-end email campaign build and deployment, Build and maintain automated nurture sequences, Perform advanced database segmentation and list cleanup, Act as primary point of contact for offshore execution resources, Serve as final gatekeeper for QA and compliance (GDPR/CCPA), Set up and execute A/B testing protocols, Pull and synthesize channel metrics into actionable reports, Manage implementation of dynamic content blocks, Monitor system health and resolve technical delivery issues, Organize and maintain digital asset library
Seniority
Senior, hands-on IC
