Litigation Marketing – Business Senior Manager
Core
Strategic consultant bridging practice group leadership and the broader Marketing & Client Development organization to translate commercial objectives into marketing and client development plans.
Role type
Senior Manager, Litigation Marketing & Business Development
Builds
Strategic marketing plans, GTM programs, high-impact pitch strategies, and practice-specific thought leadership content for the legal industry.
Domain
Legal services / Professional services marketing
Deliverable
product features
Required skills
Strategic planning, market & competitive intelligence, GTM program definition, pitch strategy, sponsorship ROI assessment, pipeline conversion, people leadership, mentoring, hiring & performance management
Preferred skills
Legal industry experience, supervisory experience, B2B marketing experience
Technologies
Microsoft Office suite, iManage
Responsibilities
Direct narrative strategy for legal directories and rankings; lead market and competitive intelligence research; define content requirements for practice-led programs; liaise on strategy and messaging for complex RFP responses and pitches; oversee development of practice-specific marketing materials; evaluate industry sponsorship opportunities; coordinate post-engagement pipeline conversion; supervise direct reports including staffing, time logs, and employee lifecycle events.
Seniority
Senior, hands-on IC with people leadership responsibilities