Litigation Marketing – Business Senior Manager
Core
Strategic consultant bridging practice group leadership and the broader Marketing & Client Development organization to translate commercial objectives into marketing plans.
Role type
Senior Manager, Litigation Marketing & Business Development
Builds
Marketing and client development plans, directory strategies, GTM programs, and high-impact pitch strategies for legal practice groups.
Domain
Legal services / Professional services marketing
Deliverable
product features
Required skills
Strategic planning, market & competitive intelligence, GTM program definition, pitch strategy, people leadership, B2B marketing, legal industry experience
Preferred skills
Supervisory experience, prior legal industry experience
Technologies
Microsoft Office, iManage
Responsibilities
Direct narrative strategy for legal directories, lead market research, define GTM program content, liaise on RFP responses, oversee marketing material strategy, evaluate sponsorship ROI, coordinate post-engagement pipeline conversion, supervise direct reports and manage employee lifecycle events
Seniority
Senior, hands-on IC with management responsibilities
