SEO Strategy Manager
Core
Own the local SEO strategy and performance for Dignity Memorial locations, including Google Business Profiles, local listings, and location pages.
Role type
Manager, Content & Local SEO
Builds
Local search visibility, map pack rankings, and location-driven traffic for Dignity Memorial websites
Domain
Digital Marketing / Local SEO
Deliverable
product features
Required skills
Local SEO strategy, Google Business Profile management, NAP consistency, structured data implementation, web analytics, agency partnership management
Preferred skills
Technical SEO collaboration, competitive analysis, market trend identification
Technologies
Google Search Console, SEMRush, MOZ, Surfer SEO, BrightEdge
Responsibilities
Develop strategies to improve map pack rankings and local organic visibility; Establish standards for local page optimization; Use performance data to identify growth opportunities; Lead agency partners responsible for local SEO
Seniority
Manager, hands-on IC