Customer Acquisition Strategy Lead - Growth (Openbank)
Core
Define and evolve long-term customer acquisition strategy, identifying growth opportunities through market analysis and customer insights to drive sustainable business results for Openbank.
Role type
Senior Customer Acquisition Strategy Lead
Builds
Long-term acquisition propositions and commercial initiatives aligned with strategic priorities
Domain
Digital Banking / Financial Services
Deliverable
product features
Required skills
Strategic vision for customer acquisition, Market analysis, Competitive benchmarking, Data-driven decision making, Cross-functional coordination, Budget allocation
Preferred skills
CRM ecosystems, Digital marketing, Customer lifecycle management
Technologies
CRM & Digital Marketing ecosystems
Responsibilities
Define and evolve customer acquisition strategy, Design differentiated commercial initiatives, Analyze acquisition funnel and conversion opportunities, Monitor acquisition KPIs and commercial performance, Prioritize strategic initiatives and budget allocation, Lead cross-functional initiatives with Product, Marketing, Data, Operations and Technology teams
Seniority
Senior, hands-on IC
