Senior Director, Head of Insights & Marketing Analytics, Boston, New York or Miami
Core
Lead strategy for marketing analytics, measurement, and customer insights to drive growth and business impact for Santander US and Openbank.
Role type
Senior Director, Head of Marketing Analytics & Insights
Builds
Marketing analytics, measurement, and insights capability for a scaled retail banking business and a digital-first platform.
Domain
Financial Services / Marketing Analytics
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Marketing effectiveness measurement, experimentation design, incrementality testing, Marketing Mix Modeling (MMM), customer insights strategy, team leadership, executive communication
Preferred skills
Financial services experience, CDP/platform familiarity, data privacy knowledge, AI-driven insights integration
Technologies
Salesforce Marketing Cloud, Adobe, Braze, CDPs
Responsibilities
Define end-to-end marketing analytics and insights strategy; build and lead a high-performing analytics team; design marketing effectiveness frameworks linking activity to revenue outcomes; establish CMO-level performance dashboards; lead customer and market insights programs; optimize acquisition and growth through test-and-learn approaches; influence media strategy and product decisions with data-driven narratives.
Seniority
Senior Director, executive-level leadership
