Principal Data Analyst, Growth Marketing
Core
Lead analytics partner for a major borrower acquisition channel, driving profitable growth through advanced measurement and data-informed decision-making for Upstart's digital marketing efforts.
Role type
Principal Data Analyst, Growth Marketing
Builds
Borrower acquisition and retention strategies across paid search, social, video, mobile, and SEO channels.
Domain
Fintech / Lending / Growth Marketing
Deliverable
production ML models | product features | dashboards & analysis | research
Required skills
Advanced analytics and quantitative techniques, attribution modeling, customer lifetime value (LTV) frameworks, ROI analysis, A/B testing, incrementality experiments, geo-lift testing, marketing mix modeling (MMM), SQL, Python/R, Looker/Mode/Tableau
Preferred skills
Executive storytelling and visualization, mentoring junior analysts
Technologies
SQL, Python, R, Looker, Mode, Tableau
Responsibilities
Partner cross-functionally to set growth strategy and analytics roadmap; Lead evolution of measurement beyond click-based attribution; Use analytics to understand user behavior and funnel performance; Design and conduct quantitative analyses and experiments; Collaborate with engineering to uplevel growth data capabilities
Seniority
Principal, hands-on IC with strategic influence