Sr Manager, Go to Market
Core
Senior Manager leading Category and Sales Strategy for the Bakery & Cookies division, connecting field sales with marketing, finance, and supply chain to execute brand strategy and trade management.
Role type
Senior Manager, Customer Strategy (CPG)
Builds
Category trade management plans, annual operating plans, promotional support plans, and innovation/seasonal drive windows for Bakery & Cookies.
Domain
Consumer Packaged Goods (CPG), Food & Beverage, Retail Sales
Deliverable
product features
Required skills
CPG sales strategy, trade management, financial acumen (retailer P&L), cross-functional influence, demand planning, assortment optimization, risk management
Preferred skills
Customer sales management, direct-store-delivery (DSD) experience, Revenue Growth Management, trade marketing, Sales Finance, Category Management
Technologies
Integrated Business Planning (IBP) systems, Revenue Management tools
Responsibilities
Partner with Sales Leads and VPs to execute brand and sales objectives; Co-develop Gross/Net Sales and trade Annual Operating Plan targets; Optimize promotional support plans to maximize ROI; Collaborate on assortment and innovation goals; Own communication of customer forecasts and business drivers; Lead execution of category big bets and seasonal drives.
Seniority
Senior Manager, hands-on IC with strategic leadership