Sr Associate Brand Manager
Core
Shape the future of the Prego pasta sauce brand by translating consumer and marketplace insights into actionable growth strategies for brand building, innovation, and omnichannel activation.
Role type
Senior Associate Brand Manager (CPG/Food)
Builds
Prego brand portfolio, growth roadmaps, omnichannel activation plans, and innovation initiatives.
Domain
Consumer Packaged Goods (Food & Beverage)
Deliverable
product features
Required skills
Strategic planning, consumer insight analysis, competitive assessment, omnichannel strategy, portfolio management, cross-functional leadership, business performance management, project management, data synthesis, stakeholder influence.
Preferred skills
MBA, Consumer Packaged Goods experience, Food industry experience.
Technologies
Syndicated data tools, retailer data platforms, financial analysis software.
Responsibilities
Lead execution of long-term growth agenda; develop consumer-first growth strategies; partner with sales and shopper marketing for retailer-specific plans; drive innovation and renovation initiatives; develop consumer communication strategies; monitor business performance metrics.
Seniority
Senior, hands-on IC