CPG Marketing Sr. Account Manager
Core
Strategic partner for CPG clients managing growth across DTC, retail, and Amazon ecosystems using AI-driven insights.
Role type
Senior Account Manager (CPG)
Builds
Omnichannel marketing strategies and performance narratives for CPG brands
Domain
Consumer Packaged Goods (CPG), eCommerce, Retail Media
Required skills
CPG channel landscape knowledge, omnichannel measurement, cross-channel fluency, client relationship management, strategic planning, data translation
Preferred skills
Experience with MMM and incrementality testing, Amazon ASIN architecture, retail partner dynamics
Technologies
Power Digital Nova ecosystem, Iris intelligence layer, Power Circuit
Responsibilities
Lead weekly client calls and own the performance narrative, translate roadmap outputs into account priorities, track performance across DTC/retail/Amazon, coordinate paid/SEO/content/influencer teams, advise on channel mix and investment allocation, support quarterly strategy and renewal prep, maintain client retention and revenue growth
Seniority
Senior, hands-on IC