Senior Associate Brand Manager - Prego
Core
Lead long-term growth strategy and portfolio leadership for Prego pasta sauce, translating consumer insights into actionable plans for brand building, innovation, and omnichannel activation.
Role type
Senior Associate Brand Manager (CPG/Food)
Builds
Prego brand equity, household penetration, and sales growth across core and innovative pasta sauce platforms.
Domain
Consumer Packaged Goods (Food & Beverage)
Deliverable
product features
Required skills
Brand strategy, consumer insight analysis, omnichannel marketing, business planning, project management, stakeholder influence, data synthesis, portfolio optimization
Preferred skills
CPG experience, food industry experience, MBA, analytical skills, cross-functional leadership
Technologies
Retail media platforms, syndicated data tools, financial analysis software
Responsibilities
Define long-term growth roadmaps, develop retailer-specific activation plans, partner on innovation and R&D initiatives, manage business performance metrics, lead cross-functional project teams, influence senior leadership decisions
Seniority
Mid-level, hands-on IC