Sr Brand Manager, Prego
Core
Lead brand strategy, growth, innovation, and portfolio management for Prego, a category-leading Italian sauce brand, driving business objectives and consumer engagement.
Role type
Senior Brand Manager (CPG)
Builds
Prego brand equity, new product innovations, and annual operating plans
Domain
Consumer Packaged Goods (CPG) / Food & Beverage / Italian Sauces
Deliverable
product features
Required skills
brand strategy development, growth opportunity identification, innovation pipeline leadership, business analytics, financial management, cross-functional team leadership, stakeholder influence
Preferred skills
MBA, coaching and mentoring, large-scale category-leading brand experience, consumer insights mastery, food industry experience
Technologies
business analytics tools, stage-gate processes
Responsibilities
Develop and execute annual brand strategy and operating plan; Lead innovation and renovation from concept to commercialization; Manage business performance, forecasts, and marketing investments; Coach and develop two direct reports
Seniority
Senior, hands-on IC with team management