Customer Strategy Lead
Core
Coordinate commercial reporting, trade investment analysis, and revenue growth management to support profitable growth for the LATAM & Global Exports business.
Role type
Commercial Strategy Lead (FMCG/CPG)
Builds
Commercial scorecards, dashboards, and performance reviews for customer, distributor, and market visibility.
Domain
Fast-Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG)
Deliverable
dashboards & analysis
Required skills
Commercial planning, Sales analytics, Revenue Growth Management (NRM), Trade marketing, Category management, Business analytics, Data consolidation, KPI monitoring, Retail partner management, SKU productivity analysis, Pricing strategy, Forecasting, Integrated Business Planning (IBP), Microsoft Office proficiency, Business intelligence tool usage
Preferred skills
Power BI, SAP/ERP systems, Syndicated data platforms (Circana, NielsenIQ), AI productivity tools
Technologies
Microsoft Office, Power BI, SAP, ERP, Circana, NielsenIQ
Responsibilities
Track commercial spending and validate distributor claims; Develop business scorecards and dashboards; Analyze pricing and promotional effectiveness; Consolidate inputs for AOP and IBP processes; Analyze SKU productivity and portfolio performance; Partner with cross-functional teams to improve commercial processes; Monitor commercial KPIs and identify trends; Prepare analytical business cases for leadership reviews.
Seniority
Mid-level, hands-on IC
