Customer Strategy Manager, Soup & Broth
Core
Own the go-to-market commercial agenda for assigned sub-categories or segments in the meals and beverage industry to drive category growth and share commitments.
Role type
Customer Strategy Manager (CPG)
Builds
Go-to-market plans, category growth, and commercial outcomes for assigned product segments
Domain
Consumer Packaged Goods (CPG), Food & Beverage
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
CPG sales, customer strategy & planning, brand management, commercial planning, analytical capability with syndicated data (Circana/NielsenIQ), retailer POS analysis, shopper insight tools
Preferred skills
CPG commercial mechanics, RGM, trade marketing, innovation commercialization, storytelling, presentation, stakeholder management, matrixed environment navigation
Technologies
Circana, NielsenIQ, retailer POS systems, shopper insight tools
Responsibilities
Develop and execute go-to-market plans including assortment, pack, price, and promotion strategy; Deliver Net Sales, Gross Profit, and share targets; Partner with customer teams to translate plans into selling stories; Support innovation gates, S&OP, and IBP routines; Maintain category, shopper, and competitive understanding; Build category-led selling stories and customer-ready presentations
Seniority
Mid-Senior, hands-on IC