Category Insights Manager
Core
Develop and execute retail strategies to grow customer category and profitable sales growth for household cleaning products.
Role type
Category Insights Manager
Builds
Retail business unit strategies for household cleaning categories
Domain
Consumer Packaged Goods (CPG) / Household Cleaning
Deliverable
product features
Required skills
category management, portfolio mapping, product gap analysis, assortment planning, lifecycle management, data-driven strategy, POS data analysis, market research, cross-functional collaboration
Preferred skills
MBA, retail CPG marketing experience, Circana proficiency, Nielsen proficiency
Technologies
Circana, Nielsen
Responsibilities
Manage different product categories contributing to profitable sales growth; lead planogram and merchandising execution; identify correct assortment for each retailer or channel; analyze product performance to guide assortment planning and rationalization; automate syndicated reporting to optimize category sales; use insights to identify trends and drive category growth initiatives.
Seniority
Mid-Senior, hands-on IC