Brand Manager, Pacific Broth
Core
Driving growth for the Pacific Broth brand by building and executing plans to meet annual brand, financial, and share objectives.
Role type
Senior Brand Manager (CPG)
Builds
Brand line extensions, quality and cost improvements, and commercial innovation for the Pacific Broth portfolio.
Domain
Consumer Packaged Goods (Food & Beverage)
Deliverable
product features
Required skills
Strategic thinking, creative talent, analytic capability, project management, P&L ownership, team leadership
Preferred skills
MBA, CPG experience, Food/Beverage industry experience
Technologies
None stated
Responsibilities
Set Annual Operating Plan financial and volume commitments; Forecast demand and manage delivery of base business; Develop and commercialize brand line extensions and innovations; Partner with Consumer Experience/Activation teams to optimize marketing investments; Deliver against core brand positioning and vision; Organizational development including coaching of junior brand marketers
Seniority
Senior, hands-on IC with team management