Brand Manager - OH
Core
Own and drive the total Sensodyne Vietnam portfolio (toothpaste and toothbrush) across all channels and regions to achieve sales and profit objectives.
Role type
Senior Brand Manager (FMCG/Consumer Health)
Builds
Sensodyne brand equity, annual business plans, integrated marketing communications, and product portfolio operations in Vietnam.
Domain
Consumer Health / Oral Care / Fast-Moving Consumer Goods (FMCG)
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Brand strategy, P&L management, annual business planning, portfolio management, integrated marketing communication, stakeholder management, leadership, cross-functional collaboration
Preferred skills
Financial acumen, matrix organization experience, oral health industry knowledge, new product introduction (NPI), project management
Technologies
None stated
Responsibilities
Monitor brand performance metrics (sales, market share, consumer penetration); Develop and execute annual brand and market activation plans; Manage brand Profit & Loss and advertising/promotion budgets; Oversee portfolio operations including innovation and product restaging; Lead 360-degree brand communication and agency management; Collaborate with commercial stakeholders to drive market deployment
Seniority
Senior, hands-on IC with leadership experience
