Expression of Interest – Associate Manager, Marketing Commercialization (Brand Management)
Core
Lead short- to mid-term commercialization strategies and drive product initiatives from development to launch for assigned brands in the FMCG sector.
Role type
Associate Manager, Marketing Commercialization (Brand Management)
Builds
Product launches and commercialization initiatives for consumer brands
Domain
FMCG (Fast-Moving Consumer Goods)
Deliverable
product features
Required skills
Brand management, commercialization strategy, pricing strategy, market analysis, stakeholder management, project management
Preferred skills
Experience managing regional and global projects
Technologies
N/A
Responsibilities
Lead short- to mid-term commercialization strategies; Drive product commercialization initiatives from development to launch; Provide input into pricing strategies and media planning; Monitor sales performance, market share, and business results; Analyze market trends, consumer insights, and competitor activities; Partner with Sales, Customer Marketing, and external agencies; Manage regional and global projects
Seniority
Mid-level manager (6–7 years experience)