Senior Brand Manager - Thinx®
Core
Shaping the future of the Thinx® brand in North America by driving business strategy, brand plans, and organic growth grounded in deep consumer understanding.
Role type
Senior Brand Manager (Consumer Packaged Goods)
Builds
Thinx® brand portfolio and commercial programs for feminine care
Domain
Consumer Packaged Goods / Feminine Care
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
P&L ownership, strategic brand plan development, innovation pipeline management, go-to-market strategy, channel management, consumer insight identification, resource prioritization, cross-functional leadership
Preferred skills
eComm and DTC channel ownership, agency partner management, entrepreneurial spirit
Technologies
None stated
Responsibilities
Develop Strategic Business Plan and Annual Operating Plans; Lead development of innovation pipeline and commercialization of new products; Drive delivery of business objectives including net sales and market share; Lead consumption and shipment forecasting; Drive development of channel specific go-to-market strategies
Seniority
Senior, hands-on IC