Portfolio Activation Manager, CCV
Core
Translate regional portfolio strategy into actionable activation plans to drive commercial growth, market share, and profitability for premium drinks across Caribbean, Central America, and Venezuela.
Role type
Senior IC portfolio activation manager (FMCG/CPG)
Builds
Integrated activation plans, commercial calendars, execution roadmaps, and channel-specific toolkits for a diverse regional portfolio.
Domain
Consumer packaged goods (alcohol/premium drinks) in the Caribbean, Central America, and Venezuela region.
Deliverable
product features
Required skills
Portfolio management, commercial activation strategy, route-to-market dynamics, integrated marketing planning, financial acumen, ROI analysis, data interpretation, cross-functional leadership, project management.
Preferred skills
Experience in FMCG/CPG, ability to balance regional scale with local relevance, strong presentation and influencing skills.
Technologies
Performance analytics tools, market intelligence platforms, portfolio management software.
Responsibilities
Translate regional portfolio growth strategy into annual activation plans and execution roadmaps; optimize portfolio performance across occasions, channels, and consumer segments; partner with Brand Teams and distributors to align activation with global plans; lead portfolio performance reviews and recommend corrective actions; allocate activation investments to highest-return opportunities; develop channel-specific toolkits and execution standards.
Seniority
Senior, hands-on IC with strategic execution focus.