Brand Marketing Associate- Innovation, Owala
Core
Lead go-to-market strategy, positioning, and execution for product launches across retail and DTC channels, translating consumer insights into product requirements and shaping launch strategies.
Role type
Brand Marketing Associate (Product Marketing)
Builds
Brand-defining consumer products (water bottles, lifestyle goods) for retail and direct-to-consumer channels
Domain
Consumer Packaged Goods (CPG), Lifestyle, Retail (via careerplan.io/jobs/4428979009-brand-marketing-associate-innovation-owala-at-trovebrands)
Deliverable
product features
Required skills
Go-to-market strategy, SKU planning, cross-functional collaboration, consumer insight analysis, packaging coordination, sales enablement, data fluency
Preferred skills
CPG experience, P&L management, assortment strategy, cross-functional partnership, high-growth environment adaptability
Technologies
None stated
Responsibilities
Lead go-to-market strategy and execution for product launches; Collaborate with Product Development to align milestones with consumer needs; Own SKU planning and assortment strategy; Coordinate development of packaging and marketing materials; Provide training for sales and customer service; Analyze consumer insights and product performance; Act as the voice of the consumer to product teams
Seniority
Mid-level, hands-on IC