Associate Product Marketing Manager, Surgical
Core
Plan and execute digital marketing campaigns, manage agency relationships, and develop MARCOM materials to support the Surgical business unit's mission of delivering modern technologies for cardiac surgery patients.
Role type
Associate Product Marketing Manager (Digital)
Builds
Digital media strategy, advertising campaigns, and corporate branding for cardiac surgery technologies
Domain
Healthcare / Cardiovascular Surgery
Deliverable
product features
Required skills
Digital marketing strategy, campaign planning and execution, data analysis, agency management, content development, SEO optimization
Preferred skills
Healthcare industry experience, Microsoft Office Suite proficiency, social media platform knowledge, marketing principles
Technologies
Microsoft Office Suite, digital marketing tools, social media platforms, website analytics tools
Responsibilities
Lead digital advertising campaign planning and optimization, establish and measure KPIs, manage corporate branding and MARCOM materials, oversee digital media agency relationships, define data analytic needs, identify strategic opportunities for digital and social media engagement
Seniority
Associate, hands-on IC