Senior Content Experience Manager - Cardiology
Core
Create innovative, compelling, and motivating customer-centric omnichannel content experiences that engage and motivate physicians and other healthcare professionals (HCPs) for Cardiac Rhythm Management and Diagnostics franchises.
Role type
Senior Content Experience Manager (Healthcare/Medical Devices)
Builds
Integrated campaign and content experiences, HCP-facing content, and personalized cross-channel provider journeys.
Domain
Medical Devices / Cardiology
Required skills
Content strategy, omnichannel marketing, digital storytelling, campaign execution, brand management, stakeholder management, agency/vendor management, data analytics, regulatory compliance
Preferred skills
Leadership, cross-functional collaboration, adaptability, project management
Technologies
CRM, marketing automation, web, email, programmatic advertising, organic/paid social
Responsibilities
Lead planning and execution of fully integrated campaign and content experiences; Develop HCP-facing content including clinical education and sales tools; Oversee content lifecycle management and governance; Design and optimize personalized cross-channel provider journeys; Monitor campaign performance using dashboards and KPIs; Manage agency partners and vendors.
Seniority
Senior, hands-on IC