Category Marketing Manager (m/f/d), Dairy
Core
Lead category portfolio strategy and execution for dairy ingredients, driving growth and sales enablement for B2B customers.
Role type
Category Marketing Manager
Builds
Global and regional category plans, sales enablement assets, and account strategies for dairy ingredient products.
Domain
FMCG / Food & Beverage / B2B Ingredients
Deliverable
product features
Required skills
Strategic marketing, category analysis, financial modeling, market intelligence, account planning, demand generation, sales enablement, project management, storytelling
Preferred skills
Postgraduate marketing qualification, SFDC proficiency, ingredient knowledge
Technologies
SFDC
Responsibilities
Develop global and regional category strategies, analyze category profitability, engage with key customers to convert sales opportunities, lead cross-functional growth initiatives, generate demand campaigns, and create sales enablement tools.
Seniority
Mid-Senior, hands-on IC