Data & Insights Manager Chile
Core
Lead Customer Marketing as the coordination point between Marketing, Sales, and Supply to translate brand strategies into executable commercial plans and channel priorities.
Role type
Senior Customer Marketing Manager (Commercial Planning)
Builds
Integrated E2E Planning Governance, Market Commercial Calendar, and Customer-Ready Commercial Plans
Domain
FMCG / Premium Drinks / Consumer Goods
Deliverable
product features
Required skills
Commercial planning, cross-functional stakeholder influence, data consolidation and insight translation, performance evaluation, trade investment analysis, process governance
Preferred skills
Experience in organizations undergoing transformation, developing reporting frameworks in immature data environments
Technologies
None explicitly stated
Responsibilities
Lead the Customer Marketing agenda connecting categories, brands, shoppers, and Sales; Govern the E2E Planning process; Ensure Commercial Planning translates channel strategy into regional and cycle plans; Embed value creation through RGM and trade investment; Lead through influence across Marketing, Sales, Finance, and Supply without direct people management
Seniority
Senior, hands-on IC