Principal Demand Strategy Manager
Core
Lead demand generation strategy and execution for F5's AI and AI Security portfolio, driving pipeline creation, acceleration, and revenue impact through audience-centric programs.
Role type
Principal Demand Strategy Manager
Builds
Annual, quarterly, and campaign-level marketing plans aligned to pipeline and revenue targets for AI-focused solutions.
Domain
Cybersecurity, AI, Cloud, Enterprise Technology
Required skills
Demand generation strategy, Integrated marketing, Revenue marketing, Go-to-market strategy, ABM, Customer journey mapping, B2B technology marketing, Data-driven performance analysis, Budget management, Cross-functional stakeholder management
Preferred skills
Enterprise technology industry experience, Regional or global program experience, Intent-driven demand strategies, Executive presentation skills
Technologies
None explicitly listed
Responsibilities
Lead demand generation strategy for AI and AI Security portfolio; Translate market opportunities into executable demand plans; Build annual and campaign-level marketing plans; Establish success metrics and measurement frameworks; Partner with cross-functional teams to orchestrate channel-specific plans; Manage investments and monitor campaign performance; Present strategic recommendations to senior leadership
Seniority
Principal, strategic owner with cross-functional leadership
