Sr CRM Capabilities Managers
Core
Design, develop, build, and execute enterprise-wide CRM direct marketing campaigns using data segmentation and multi-channel tools.
Role type
Senior CRM Capabilities Manager
Builds
Direct marketing campaigns across Email, SMS, Outbound/Inbound Calling, On-Device, and Direct Mail channels
Domain
Telecommunications / Direct Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
CRM campaign design and execution, Waterfall Segmentation methodologies, SQL data extraction and analysis, Multi-channel campaign management, Technical architecture of on-premises and cloud CRM tools, QA/QC for campaign deployment
Preferred skills
Experience with SAS MA/SAS CI, SAP ADT, Adobe Audience Manager, Adobe Experience Platform, Adobe Campaign, Selligent, Nokia Here/Medio, Opera, Inform
Technologies
SAS, SQL, Adobe Suite, Selligent, Opera, Inform, Nokia, SAP
Responsibilities
Generate accurate customer lists based on marketing briefs, Build and maintain campaign diagrams, Perform customer segmentation using CRM tools, Deploy marketing campaigns using designated systems, Support ad hoc data requests via SQL queries, Provide consultation on marketing brief conceptualization and strategic improvements, Analyze search query behavior and user intent to optimize campaign outcomes
Seniority
Senior, hands-on IC