Marketing Manager
Core
Lead global marketing initiatives for Protocol Solutions Group, driving customer engagement, lead generation, and revenue growth for test and measurement solutions.
Role type
Senior B2B Product Marketing Manager
Builds
Integrated go-to-market strategies, product launch plans, demand generation campaigns, and sales enablement materials for complex engineering products.
Domain
Industrial technology, test and measurement, protocol analysis, aerospace, defense, and semiconductor markets.
Deliverable
product features
Required skills
B2B product marketing, go-to-market strategy, digital marketing, demand generation, campaign management, sales enablement, marketing analytics, cross-functional leadership, project management, CRM and marketing automation proficiency.
Preferred skills
Test and measurement domain expertise, AI infrastructure knowledge, agency management, SEO strategy, Salesforce/Pardot expertise.
Technologies
Salesforce, Pardot, Google Ads, SEO tools, marketing automation platforms, CRM systems.
Responsibilities
Develop and execute global marketing plans; lead product launches and define positioning; manage digital campaigns and lead generation; coordinate trade shows and events; create sales enablement content; analyze campaign performance and ROI.
Seniority
Senior, hands-on IC
