Integrated Campaign Manager
Core
Lead planning and execution of integrated growth campaigns for global prospective customers, turning target accounts into pipeline and accelerating open opportunities.
Role type
Senior B2B demand generation and integrated campaign manager
Builds
Multi-channel demand generation campaigns (content syndication, webinars, virtual events, email, direct mail, referral programs, demo programs) to drive net-new pipeline
Domain
B2B SaaS / Global Employment Platform
Required skills
B2B integrated/demand generation marketing, campaign strategy, pipeline measurement, cross-functional collaboration, data-driven decision making, AI tools for campaign planning, Salesforce/HubSpot
Preferred skills
Account-based marketing, A/B testing, emerging technologies for personalization
Technologies
Salesforce, HubSpot, AI tools
Responsibilities
Develop and optimize multi-channel demand generation campaigns; Build quarterly campaign plans balancing always-on programs with high-impact moments; Partner with Product Marketing and Brand to create campaign messaging and content; Build campaign enablement materials and align with BDRs; Manage timelines, budget, and resources for campaign delivery; Optimize campaigns based on data-driven results and A/B testing
Seniority
Senior, hands-on IC