Senior Manager, Paid Social
Core
Leading enterprise paid social strategy, performance optimization, and team management across major platforms to drive growth and financial efficiency for T-Mobile brands.
Role type
Senior Manager, Paid Social
Builds
Enterprise paid social campaigns and performance frameworks for T-Mobile portfolio
Domain
Telecommunications / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid social strategy, incrementality testing, MMM alignment, budget management, team leadership, cross-functional influence, platform expertise (Meta, TikTok, Snap, LinkedIn), signal strategy, AI-driven optimization
Preferred skills
Experience in mature media organizations, executive presence
Technologies
Meta, TikTok, Snap, LinkedIn, Pinterest, Reddit, server-side tagging, conversion APIs, predictive modeling
Responsibilities
Own enterprise paid social strategy across brand and performance objectives; Drive performance against CPA, ROAS, and incremental lift targets; Oversee evolution of first-party data integration and signal resilience strategies; Lead and develop a high-performing team of paid social managers and analysts; Partner with Brand, Creative, Analytics, Finance, and Product to align growth strategy
Seniority
Senior Manager, hands-on leadership