Promotions, Editorial, and Digital Visibility Manager
Core
Drive awareness, demand, and discoverability for Teledyne Digital Imaging's high-performance image sensors and cameras across industry publications, paid media, search engines, and AI-driven platforms.
Role type
Senior B2B Marketing Manager (Promotions, Editorial, and Digital Visibility)
Builds
Multi-channel marketing campaigns, earned media placements, and optimized content discoverability for industrial and technical markets.
Domain
Industrial technology, machine vision, and manufacturing inspection.
Deliverable
Production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing strategy, multi-channel campaign management, Google Ads execution, editorial relationship management, SEO strategy, content syndication, AI-driven search optimization, analytical reporting, industrial market knowledge.
Preferred skills
A/B testing, data visualization, programmatic advertising, CMS management, marketing automation.
Technologies
Google Ads, Google Analytics (GA4), Google Tag Manager, LinkedIn Ads, NetLine, TechTarget, Madison Logic, SEMrush, Ahrefs, Moz, WordPress, Drupal, Sitecore, HubSpot, Marketo, Eloqua, Power BI, Tableau, DV360, ChatGPT.
Responsibilities
Plan and execute paid promotional programs across industry publications; manage sponsorships, newsletters, and editorial programs; drive Google Ads campaigns end-to-end; manage content syndication campaigns; coordinate paid and organic social promotion; own SEO strategy at a content and structural level; monitor and optimize content visibility in AI-driven search; build performance reports and provide actionable insights.
Seniority
Senior, hands-on IC