Industrial Products Marketing Communications Advisor
Core
Shaping and activating brand, communications, and marketing strategies to drive growth for the Industrial & Energy Technology Industrial Products business.
Role type
Senior B2B marketing communications advisor
Builds
Integrated multi-channel marketing campaigns, go-to-market plans, and external narratives for industrial energy solutions
Domain
Industrial products / Energy technology
Deliverable
product features
Required skills
B2B marketing strategy, demand generation, integrated campaign management, value proposition development, buyer persona creation, data analytics, stakeholder management, crisis communications
Preferred skills
Industrial/energy market knowledge, storytelling, content development
Technologies
Digital marketing platforms, marketing technologies, analytics tools
Responsibilities
Partner with business leadership to align marketing strategies with growth priorities; translate complex technologies into customer value propositions; lead go-to-market planning for product launches; develop messaging frameworks and competitive positioning; manage multi-channel campaigns including ABM, webinars, and events; support public relations and thought leadership content; establish and track campaign KPIs; ensure brand consistency across all materials.
Seniority
Senior, hands-on IC