Digital Optimisation Manager, Essential Super
Core
Shape and optimise the end-to-end Essential Super customer journey across CommBank digital channels to improve acquisition, conversion, and engagement.
Role type
Digital Optimisation Manager
Builds
Optimised customer journeys, digital assets, and marketing campaigns for Essential Super
Domain
Financial Services / Superannuation
Deliverable
product features
Required skills
Digital journey optimisation, personalisation, experimentation, digital analytics, hypothesis testing, Adobe Analytics, Adobe Experience Manager, Adobe Experience Platform, Adobe Target, Agile delivery
Preferred skills
Superannuation or financial services experience, digital controls/risk/compliance understanding
Technologies
Adobe Analytics, Adobe Experience Manager, Adobe Experience Platform, Adobe Target
Responsibilities
Use customer insights and behavioural data to identify root causes and prioritise opportunities; Use digital analytics to establish baselines and measure performance; Develop and test hypotheses through experimentation; Design and build digital assets and experiences across customer journeys; Support squad delivery by ensuring appropriate tagging and measurement; Monitor and report on performance to inform decisions.
Seniority
Manager, hands-on IC
