FBS
Core
Build, launch, and optimize front-end components and digital experiences using A/B testing and performance analysis.
Role type
Senior Front-End Developer (Experimentation & CRO)
Builds
Optimizely implementations, A/B test layouts, campaign pages, and performance-optimized web experiences
Domain
Digital Experience Optimization / Web Development
Required skills
Front-end development, UX experimentation, A/B testing, Optimizely, SEO, CRO, page performance analysis, data analysis
Preferred skills
VWO, FullStory, insurance/financial services domain knowledge
Technologies
Optimizely, VWO, FullStory
Responsibilities
Configure and execute A/B and multivariate tests, implement front-end updates in Optimizely, analyze website behavior and testing results, collaborate with UX and Development teams, support SEO and CRO initiatives
Seniority
Senior, hands-on IC