Associate Director, US Omnichannel/Digital Engagement
Core
Lead planning, design, and implementation of AI-powered omnichannel and digital engagement strategies for assigned therapeutic areas, serving as the Experience Architect for HCP and Patient journeys.
Role type
Senior IC omnichannel strategy lead (healthcare)
Builds
AI-enabled customer journeys, engagement flows, and omnichannel campaign experiences
Domain
Healthcare / Pharmaceutical / Digital Marketing
Deliverable
product features
Required skills
Omnichannel strategy design, AI-driven next-best-action fluency, campaign planning & optimization, MarTech operational proficiency, cross-functional collaboration, analytics-driven continuous improvement, compliance-first mindset
Preferred skills
MBA, experience with inline brands
Technologies
AI-driven orchestration tools, MarTech ecosystems
Responsibilities
Translate brand objectives into orchestrated AI-enabled customer journeys; guide brand teams on experience design and channel appropriateness; own end-to-end accountability for campaign planning, execution, and optimization; champion adoption of omnichannel capabilities and ways of working; interpret AI-driven insights to refine engagement strategies
Seniority
Senior, hands-on IC
