Marketing Automation & AI Manager
Core
Design, build, and scale AI-powered workflows to automate marketing processes (content generation, campaign orchestration, lead enrichment) and enable the marketing organization to adopt AI capabilities.
Role type
Marketing Automation & AI Manager (builder role)
Builds
AI-powered marketing workflows, custom GPTs, reusable AI assistants, and automation layers integrated with enterprise systems.
Domain
Healthcare marketing, AI/LLM operations, Marketing Technology
Required skills
Marketing operations, LLM-based tools (ChatGPT, Claude, Gemini), prompt engineering, API integrations, CRM/Marketing automation systems, systems thinking, cross-functional partnership
Preferred skills
MBA or technical advanced degree, experience with enterprise data governance, training and upskilling teams
Technologies
ChatGPT Enterprise, Claude, Salesforce, CMS, Analytics platforms
Responsibilities
Design and build AI-powered workflows for marketing processes; Partner with stakeholders to identify automation opportunities; Build, test, and iterate on prompts and configurations; Develop custom GPTs and AI assistants; Integrate AI workflows with existing marketing systems; Monitor workflow performance and refine processes; Lead training sessions on AI tools and prompt engineering.
Seniority
Mid-Senior, hands-on IC