Sr. Manager, Omnichannel Techno-Functional Business Analyst
Core
Sr. Manager leading omnichannel data product ownership, governance, and MarTech capabilities to enable personalized HCP and patient engagement within a regulated biopharma environment.
Role type
Senior Management, Techno-Functional Business Analyst / Product Owner
Builds
Omnichannel marketing data foundations, consent workflows, and MarTech activation roadmaps for HCP and patient journeys
Domain
Biopharma / Healthcare Marketing Technology (MarTech)
Deliverable
production ML models | product features | dashboards & analysis
Required skills
SAFe Agile Release Train leadership, MarTech domain expertise (automation, CRM, decisioning), marketing data governance and modeling, consent and preference management, cross-functional stakeholder leadership, product ownership (epics/features/stories), enterprise data platform partnership
Preferred skills
360-degree marketing data initiatives (HCP/Patient 360), data activation patterns, omnichannel measurement and analytics
Technologies
Snowflake, Marketing Automation, CRM, Decision Engines
Responsibilities
Drive delivery of MarTech capabilities within SAFe ART, translate business needs into product backlog items, partner with data and brand teams to enable personalized engagement, ensure data fit for segmentation and activation, embed consent end-to-end across workflows, represent data requirements in SAFe ceremonies, identify and resolve cross-team delivery risks
Seniority
Senior, hands-on IC with management responsibilities
