Personalization Science Product Leader, IQVIA Digital
Core
Lead strategy and execution for a portfolio of data-driven personalization products enabling healthcare brands to deliver targeted omnichannel engagement with HCPs and consumers.
Role type
Director, Product Management (Data & Analytics)
Builds
SaaS-based personalization and audience products integrated into a martech ecosystem
Domain
Healthcare / Life Sciences / Marketing Technology
Deliverable
product features
Required skills
Product strategy, roadmap definition, end-to-end product delivery, cross-functional leadership, data analytics translation, customer-centric development, commercial performance tracking
Preferred skills
Healthcare provider engagement, identity resolution, privacy frameworks, third-party platform integration
Technologies
SaaS, martech ecosystem, AI/ML, predictive modeling
Responsibilities
Define and execute roadmap for personalization and audience products, lead end-to-end product development from concept to launch, translate complex healthcare datasets into productized insights, engage with pharma clients to validate product-market fit, support go-to-market strategy and pricing
Seniority
Director, hands-on leadership