Senior Data Automation/Marketing Ops Lead
Core
Design and oversee the global marketing technology stack and data platform ecosystem, acting as the bridge between Marketing and IT to enable real-time omnichannel journey orchestration and agentic automation.
Role type
Senior Data Automation/Marketing Ops Lead
Builds
Fully integrated MarTech ecosystem, Customer Data Platform (CDP), scalable data infrastructure, and intelligent workflows.
Domain
Digital Marketing / Cybersecurity
Deliverable
production ML models | product features | dashboards & analysis
Required skills
MarTech strategy, scalable data infrastructure design, technical integrations (CDP, CRM, Data Warehousing), AI/ML and Generative AI fluency, PRD creation, global data privacy compliance (GDPR, CCPA)
Preferred skills
Program management (Agile), cross-functional leadership, scaling technology solutions, change management
Technologies
Salesforce, Snowflake, BigQuery
Responsibilities
Lead the MarTech council for vendor evaluation; act as primary technical interface between Marketing and IT; guide solution design for integrated MarTech ecosystem; oversee CDP development; champion technical best practices for real-time data processing and AI deployment; design scalable operational processes and governance; enforce data quality and operational excellence.
Seniority
Senior, hands-on IC with strategic oversight